Lets talk about advantages and disadvantages of the most popular traffic sources in arbitrage: Google and Facebook.
Google Benefits
- Greater reach and return if the advertised product/service has excellent query statistics and is in high demand on the market.
- Stability and reliability of accounts, they stay afloat for a long time without a ban.
Facebook Benefits
- Spontaneous advertising of little-known products / services is ideal for a social network. It is convenient to manage the advertising campaign in several social networks at once: the connection between Instagram and Facebook allows you to create advertising campaigns, collect statistics and analyze everything in one account.
- The opportunity to get more income at the exit (if you managed to bypass the ban)
Disadvantages of Facebook
- High competition in some topics;
- Quite complicated setup and the need for regular maintenance.
- Long period of “rocking” 4. Limited number of ad spaces.
